Category: business

Anne Ekwere, Content Lead @ Mysticmedia.com / February 21, 2026 Local search has always been about relevance, proximity, and trust. But in 2026, Google’s AI

Local search has always been about relevance, proximity, and trust. But in 2026, Google’s AI Overviews are fundamentally changing how those signals are interpreted and how local businesses appear in search results. If your local SEO strategy still revolves around ranking blue links alone, it’s time for a serious update.

Downtown Penn Yan / January 11, 2026 We’re having a little get together Monday, January 12 to celebrate Downtown Penn Yan! Come get to know

Staff Report / December 28, 2025 The Yates County Chamber of Commerce has launched a new Community Gift Card program aimed at keeping spending local

Mysticmedia.com / December 8, 2025 Discover How AI is Transforming Holiday Marketing From Smarter Search to Hyper-Personalized Campaigns The holiday season has always been the

IN THE PHOTO: Jiri Kaleta, President/CEO Bonatrans North America, left, and Jacob Weimann, Member of the Board of Director and CEO of BONATRANS. From Bonatrans, Bonatrans

Hammondsport, NY – Rooted in Time, Steeped in Charm By Penny Carlton, KeukaRoots.com Stepping through the doors of Opera House Antiques feels like crossing into

Where Coffee Meets Community on Main Street By Penny Carlton • KeukaRoots.com Tucked along 43 Main Street in Hammondsport, just a short stroll from the

Mysticmedia.com / September 23, 2025 Honoring the International Association for Suicide Prevention and the National Pediatric Cancer Foundation Shining a Light on Suicide Prevention Every

Meet the Meredyth – Nurturer of Wellness By Penny Carlton, KeukaRoots.com For decades, the Lake Street Plaza in Penn Yan has greeted visitors with open

For Nate Warczok, what began as a side hustle alongside his firefighting career has quickly grown into a thriving business. In just one year, his company, Precision EarthWurx, has exceeded expectations, building a strong reputation and a loyal client base across the Finger Lakes Area.

Consignments welcome September 1-5 or by appointment, Vendors welcome Amish comfort food, soft serve ice cream, kid friendly WHERE:  1408 County Rte. 99,   WOODHULL, NY 

Penny Carlton / August 28, 2025 Where the Bison Roam … Mud Creek Bison Ranch For both young and old residents, it’s clear that our